OGKit

Rules / og-title-matches-title · ruleset 2026-07

og:title is identical to <title>

infoog-title-matches-title
Rule idog-title-matches-title
Severityinfo
CategoryOptimization
Platformsall platforms
Needs humanno

What this is

og:title is identical to <title>. OGKit rule og-title-matches-title (info). The id is a public API for the docs URL and CI --disable key; do not rename it.

Search phrases that should land on this page:

  • og:title is identical to <title>
  • og:title matches title

Why it matters

Browser tabs and social feeds have different jobs. Reusing the exact <title> often wastes a chance to write a feed-optimized headline.

Which platforms are affected

All OGKit platform profiles, including major social, chat, and search crawlers that consume these tags.

Platform-specific crawler budgets and field priority live in the platform behaviour reference.

How to reproduce

  1. Compare og:title text to the document <title>. Exact match is informational only.

How to fix

Keep <title> SEO/tab-oriented; craft og:title for a scrolling human in a social feed.

No single template snippet applies; use the measured and expected values in an OGKit finding.