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Rules / og-title-matches-title · ruleset 2026-07
og:title is identical to <title>
Name
og:title is identical to <title> og-title-matches-title
Browser tabs and social feeds have different jobs. Reusing the exact <title> often wastes a chance to write a feed-optimized headline.
How to fix
Keep <title> SEO/tab-oriented; craft og:title for a scrolling human in a social feed.
No single template snippet applies; use the measured and expected values in an OGKit finding.
| Rule id | og-title-matches-title |
|---|---|
| Severity | info |
| Category | Optimization |
| Platforms | all platforms |
| Needs human | no |
What this is
og:title is identical to <title>. OGKit rule og-title-matches-title (info). The id is a public API for the docs URL and CI --disable key; do not rename it.
Search phrases that should land on this page:
og:title is identical to <title>og:title matches title
Why it matters
Browser tabs and social feeds have different jobs. Reusing the exact <title> often wastes a chance to write a feed-optimized headline.
Which platforms are affected
All OGKit platform profiles, including major social, chat, and search crawlers that consume these tags.
Platform-specific crawler budgets and field priority live in the platform behaviour reference.
How to reproduce
- Compare og:title text to the document <title>. Exact match is informational only.