Rules / title-truncation-risk · ruleset 2026-07
Title may be truncated on some platforms
| Rule id | title-truncation-risk |
|---|---|
| Severity | warning |
| Category | Optimization |
| Platforms | all platforms |
| Needs human | no |
What this is
Title may be truncated on some platforms. OGKit rule title-truncation-risk (warning). The id is a public API for the docs URL and CI --disable key; do not rename it.
Search phrases that should land on this page:
Title may be truncatedtitle truncationog:title too long
Why it matters
Each platform clips titles at a different character budget. Over-long titles bury the key message after an ellipsis. Characters are counted as a user sees them: one emoji (including ZWJ sequences) is one character, combining accents ride on their base, zero-width formatting is free, and one CJK character counts once even though it renders twice as wide.
Which platforms are affected
All OGKit platform profiles, including major social, chat, and search crawlers that consume these tags.
Platform-specific crawler budgets and field priority live in the platform behaviour reference.
How to reproduce
- Measure og:title (or <title>) length in code points.
- Compare against platform display budgets in the Platforms reference.
How to fix
Keep the front-loaded headline within ~60 characters so Facebook/LinkedIn/X all show the full phrase. Put secondary keywords later.
No single template snippet applies; use the measured and expected values in an OGKit finding.