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Rules / og-image-missing · ruleset 2026-07
Missing og:image
Name
Missing og:image og-image-missing
Cards without an image get little or no visual attention. Several platforms omit the preview entirely when no image is present.
How to fix
Provide an absolute HTTPS image URL at least 1200×630 (1.91:1). Prefer a dedicated share image, not a logo.
Example fix:
<meta property="og:image" content="https://example.com/og/share.jpg" />| Rule id | og-image-missing |
|---|---|
| Severity | error |
| Category | Required tags |
| Platforms | all platforms |
| Needs human | no |
What this is
Missing og:image. OGKit rule og-image-missing (error). The id is a public API for the docs URL and CI --disable key; do not rename it.
Search phrases that should land on this page:
The following required properties are missing: og:imageThe 'og:image' property should be explicitly provided, even if a value can be inferred from other tags.Required tag og:image is missingmissing og:imageno preview image
Why it matters
Cards without an image get little or no visual attention. Several platforms omit the preview entirely when no image is present.
Which platforms are affected
All OGKit platform profiles, including major social, chat, and search crawlers that consume these tags.
Platform-specific crawler budgets and field priority live in the platform behaviour reference.
How to reproduce
- Confirm no non-empty `property="og:image"` in the initial HTML.
- Paste the URL into a platform debugger; the card often has no image.