OGKit

Rules / og-image-missing · ruleset 2026-07

Missing og:image

errorog-image-missing
Rule idog-image-missing
Severityerror
CategoryRequired tags
Platformsall platforms
Needs humanno

What this is

Missing og:image. OGKit rule og-image-missing (error). The id is a public API for the docs URL and CI --disable key; do not rename it.

Search phrases that should land on this page:

  • Required tag og:image is missing
  • missing og:image
  • no preview image

Why it matters

Cards without an image get little or no visual attention. Several platforms omit the preview entirely when no image is present.

Which platforms are affected

All OGKit platform profiles, including major social, chat, and search crawlers that consume these tags.

Platform-specific crawler budgets and field priority live in the platform behaviour reference.

How to reproduce

  1. Confirm no non-empty `property="og:image"` in the initial HTML.
  2. Paste the URL into a platform debugger; the card often has no image.

How to fix

Provide an absolute HTTPS image URL at least 1200×630 (1.91:1). Prefer a dedicated share image, not a logo.

Example fix:

<meta property="og:image" content="https://example.com/og/share.jpg" />