OGKit

Rules / og-site-name-missing · ruleset 2026-07

Missing og:site_name

warningog-site-name-missing
Rule idog-site-name-missing
Severitywarning
CategoryRequired tags
Platformsall platforms
Needs humanno

What this is

Missing og:site_name. OGKit rule og-site-name-missing (warning). The id is a public API for the docs URL and CI --disable key; do not rename it.

Search phrases that should land on this page:

  • missing og:site_name
  • og:site_name is missing

Why it matters

og:site_name labels the publisher on several platforms. Missing it makes the card look less trustworthy next to branded competitors.

Which platforms are affected

All OGKit platform profiles, including major social, chat, and search crawlers that consume these tags.

Platform-specific crawler budgets and field priority live in the platform behaviour reference.

How to reproduce

  1. Look for `property="og:site_name"` in the initial response HTML.

How to fix

Set og:site_name to your product or brand name (not the page title).

Example fix:

<meta property="og:site_name" content="Your Brand" />