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Rules / og-site-name-missing · ruleset 2026-07
Missing og:site_name
Name
Missing og:site_name og-site-name-missing
og:site_name labels the publisher on several platforms. Missing it makes the card look less trustworthy next to branded competitors.
How to fix
Set og:site_name to your product or brand name (not the page title).
Example fix:
<meta property="og:site_name" content="Your Brand" />| Rule id | og-site-name-missing |
|---|---|
| Severity | warning |
| Category | Required tags |
| Platforms | all platforms |
| Needs human | no |
What this is
Missing og:site_name. OGKit rule og-site-name-missing (warning). The id is a public API for the docs URL and CI --disable key; do not rename it.
Search phrases that should land on this page:
missing og:site_nameog:site_name is missing
Why it matters
og:site_name labels the publisher on several platforms. Missing it makes the card look less trustworthy next to branded competitors.
Which platforms are affected
All OGKit platform profiles, including major social, chat, and search crawlers that consume these tags.
Platform-specific crawler budgets and field priority live in the platform behaviour reference.
How to reproduce
- Look for `property="og:site_name"` in the initial response HTML.